This Makeup Brand Opens Its First Flagship Store Location

For the first time ever in the brand's 60 year history, CoverGirl will be coming to a city nearest you and probably one of the most popular cities in the country - New York City! The popular cosmetics brand has been known for their products being sold in drugstores, such as DuaneReade, Walgreen's, CVS and Rite Aid. Now, it all changes due to the exclusivity of the brands very own IRL store, which will lodge in the heart of Times Square!

CoverGirl issued a press release, where they stated that the flagship store is "part of the brand's strategic overhaul to revamp how beauty lovers experience CoverGirl." The brand is breaking ground as the first mass beauty brand to open a flagship location, leaving other drugstore makeup brands such as L'Oreal, Revlon and Maybelline far behind.

Other brands that have opened store locations like E.L.F. and NYC Cosmetics and were quite successful with the launch - then turned permanent locations - giving consumers a hands-on makeup experience without paying so much money. Similar to them, CoverGirl aspires to give the consumers and loyal customers a new way to interact with their products.